How Are Websites Ranked on Search Engines?
When creating your website in search engines spaces like Google, you hope that the content in the website will appear on the first page when a client wants to search about something or content related to your website. A higher ranking means more traffic to your website, thus increasing the chances for interaction with a potential client.
What are the Criteria for Website Ranking on Search Engines?
The success of your website in Google depends on how well it is ranked in the search engine. There are lots of factors that affect your website ranking. Factors that affect website ranking in most search engines are:
1. The Content Quality
Content is the most important aspect of any website. Therefore, it is critical that you ensure that your site has relevant and good-quality content. The search engines evaluate the number of keywords on your website, their density, and relevance to the content as well as their frequency of appearance in the text. In addition, they also consider how frequently these keywords are updated on your website.
Therefore, it is important to maintain a good balance between keyword usage and natural text so as not to appear spammed or unnatural. The content should be relevant to the niche you are covering. The content should not just be informative but also interesting and engaging.
2. The Quality of the Links you have on your Website
The number of links pointing to your website from other websites is a factor that affects your ranking in search engines. This means the more popular and authoritative sites that have links pointing to your website, the higher will be your ranking on search engine results pages. Static site generators are a great way to ensure that you have no broken links on your site. According to Contentful, “Unlike dynamic sites, these website hosting generators use server-side rendering that consists of pre-built HTML pages.”
3. The Frequency of Updates on your Website
Updates to a website are considered by search engines as an indication that you are still committed to the website. In addition, new updates will also provide fresh content for users to read and find new information about topics they are searching for.
Therefore, you should ensure that you update your site regularly so as not to lose rankings as well as traffic from search engines like Google and Bing.
4. The Website Load Time
The loading speed of your website is also a factor that determines your ranking in search engines. The higher the loading speed of your website, the higher will be its ranking. This factor is very important especially if you are running an e-commerce site where speed is critical for conversion rates and sales figures.
5. The Image Resolution
The resolution of the images on your website should be high enough to support good quality and sharpness. The images should also be relevant to the content on the site.
6. Easy Navigability
The website should be easily navigable. The site should have a clear structure and features such as menus, links, and buttons. This will allow users to easily find the content they are looking for on the website.
The website should also have a mobile version that is optimized for viewing on smartphones and tablets. Having a mobile version of your site will ensure that users can view your site even when they are using their smartphones or tablets. This feature is also important in ensuring your rankings in search engines like Google which give high importance to sites that are mobile-optimized for viewing.